.2024 has been a volatile year for adtech funding.U.S.-focused adtech start-ups, the moment adapted to running into billions in venture capital yearly, have actually raised virtually $360 thousand thus far this year, putting it on track to be the industryu00e2 $ s slowest year in over a years, every Crunchbase data. That stagnation is because of market saturation, elevated regulative stress, as well as financial uncertainties.ADWEEK consulted with five VCs that continue to purchase adtech providers, in spite of these challenges, about what they are seeking as well as what they prevent. Maybe unsurprisingly, these investors are targeting options in privacy-focused modern technologies and also industry-specific locations like linked television.